Youtube has recently announced their addition of the Youtube Chart feature to rank and organize top videos. This feature was designed to keep viewers updated on the trending videos of the day as well as surface "interesting and timely content" from the site. The video are listed several different ways; you can choose from the top 100 viewed videos, most liked videos, or most subscribed videos of that day. This list of around 900 videos will keep you up to date on which videos you should be watching and how they stack up with the competition. Youtube is also looking for suggestions from viewers on what other categories they would like to see on their charts. The most subscribed comedy channel this week or the most liked music video today? You decide. Take a look at The Video Editor's Youtube Channel and subscribe and help us climb those rankings!
Resources:
19 August 2010. O'Dell, Jolie. http://mashable.com/2010/08/19/youtube-charts/
Showing posts with label viral. Show all posts
Showing posts with label viral. Show all posts
Monday, August 30, 2010
Friday, August 13, 2010
The Three Types of Online Videos and Their Uses:Educational Video
The last type of online video is educational video. Unlike the previous types this video doesn't have to be focused as tightly on a specific goal to be successful. These videos don't usually appear on your homepage but instead are placed beyond the landing page for those viewers looking for more information. Educational video exists to educate but can also establish trust in your company brand and a sense of leadership. When users begin to go deeper into everything your site has to offer, educational video can give the information they are searching for while differentiating you from competing businesses.
Educational video can also act as a helper to your customer service team. The visitors can use to these videos to learn everything they need to know about your product or company and will mostly likely come back to you when they are ready to purchase. Using videos as part of your online support can help answer the frequently asked questions your customers might have in a format they are comfortable with. These videos can make a difficult process easy for your viewers by showing a step by step process and at the same time can build a relationship between your site and you visitors.
Unlike the other types of videos, educational videos guidelines for duration and content are pretty lax. It is harder to measure the success of these videos because it will not be based on the number of views like a viral or conversion video. The more important metrics to pay attention to are how many chapters of the video were viewed and how many time does the average viewer watch the video.
Here is an example of an educational video posted on the help section of the Twitter's website. It shows customers how to use the new Tweet button on their websites. Check it out.
References: Sevitt, Daniel "Online Video for Business" ReelSEO. http://www.reelseo.com/types-online-video-business.
Educational video can also act as a helper to your customer service team. The visitors can use to these videos to learn everything they need to know about your product or company and will mostly likely come back to you when they are ready to purchase. Using videos as part of your online support can help answer the frequently asked questions your customers might have in a format they are comfortable with. These videos can make a difficult process easy for your viewers by showing a step by step process and at the same time can build a relationship between your site and you visitors.
Unlike the other types of videos, educational videos guidelines for duration and content are pretty lax. It is harder to measure the success of these videos because it will not be based on the number of views like a viral or conversion video. The more important metrics to pay attention to are how many chapters of the video were viewed and how many time does the average viewer watch the video.
Here is an example of an educational video posted on the help section of the Twitter's website. It shows customers how to use the new Tweet button on their websites. Check it out.
References: Sevitt, Daniel "Online Video for Business" ReelSEO. http://www.reelseo.com/types-online-video-business.
Tuesday, August 10, 2010
Three Types of Online Videos and Their Uses:Viral Video
The three types of online videos can be distinguished in many ones, one of them being where they are placed in relation to a company's website. Mostly videos are located on the site's homepage, within a specific page on the site, or embedded from a third party site such a YouTube, FunnyorDie and CollegeHumor.com. Strategically placing the different types of videos help a business achieve different goals.
If online video was launched with the creation of Youtube, viral video was the first "breakout star" of the medium. The definition of a viral video is "a video that become popular through the process of internet sharing, typical through websites and email". In order for a video to have a chance to become viral but must either original. unusual, unexpected, funny or mysterious. Viral videos are almost impossible to create because they must have that "buzz" that will inspire people to not only watch it but share it with their friends regardless of the content. Viral videos are usually placed on third party sites in order to generate traffic back to a company's home page. The aim for this type of video is to be embedded on many different sites to reach as many viewers as possible. The only downside to the distribution and promotion of this video is lack of control companies have over these videos. If they are put on websites that have surrounding text or ads that aren't inline with the company's image, the unsavory content could give your company logo a bad reputation even if it does increase the popularity of your video.
T-Mobile pulled off an extremely successful example of viral video with this pre-planned flash-mob at the Liverpool train station in London, England. It has received almost 15 million views on their official Youtube channel alone, have you seen it yet?
References: Sevitt, Daniel "Online Video for Business" ReelSEO. http://www.reelseo.com/types-online-video-business.
If online video was launched with the creation of Youtube, viral video was the first "breakout star" of the medium. The definition of a viral video is "a video that become popular through the process of internet sharing, typical through websites and email". In order for a video to have a chance to become viral but must either original. unusual, unexpected, funny or mysterious. Viral videos are almost impossible to create because they must have that "buzz" that will inspire people to not only watch it but share it with their friends regardless of the content. Viral videos are usually placed on third party sites in order to generate traffic back to a company's home page. The aim for this type of video is to be embedded on many different sites to reach as many viewers as possible. The only downside to the distribution and promotion of this video is lack of control companies have over these videos. If they are put on websites that have surrounding text or ads that aren't inline with the company's image, the unsavory content could give your company logo a bad reputation even if it does increase the popularity of your video.
T-Mobile pulled off an extremely successful example of viral video with this pre-planned flash-mob at the Liverpool train station in London, England. It has received almost 15 million views on their official Youtube channel alone, have you seen it yet?
References: Sevitt, Daniel "Online Video for Business" ReelSEO. http://www.reelseo.com/types-online-video-business.
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