Thursday, September 23, 2010

Why video on the web must be SHORT.

As a people we have been programmed to watch television and the cost of admission to the entertainment or news program was commercials. Advertisers know that they only have seconds to grab your attention and inform, educate, entertain and give a call to action message. We have come to tolerated 30 seconds and expect all our interruptions to be that short or less. You are the new advertiser: we are expecting (inviting) our viewers to watch our video among other things so we need to be respectful of their time or they are going elsewhere in a heartbeat.

During my time with major U.S. networks we learned that the viewer is the boss - and the boss wants to know what's in it for them, they want us to get to the point and to be quick about it.

See my homepage video as an example.

I can't tell you the number of people that have echoed my exact sentiments about marketing and being respectful of viewers time and attention.

Keep your videos short and sweet and leave the viewer wanting more.

Thursday, September 2, 2010

Get To Know The Video Editor

Don't know much about us? Get to know The Video Editor and what services we provide. The Video Editor is an award-winning video production, video editing, videotape transfer, and CD & DVD duplication company. We can help you tell your story through video. Our experienced staff uses the latest in digital broadcasting quality video and promise timely and high-quality. Whether we are taping a five minute sales or marketing video, or a one hour complete training tape, our crew has done it all and we will deliver the best results.

Here are just a few examples of the corporate video communication solutions we offer:
Corporate Video. Every company needs a corporate overview DVD. It communicates effectively who you are, your purpose in business and your competitive advantage. Give a company tour; tell your history, show the audience why you are a forward thinking company.

Training Videos. Your company can reduce effort and expense of employee orientation and training by using video to do the job. Not only does video perform the task perfectly, everytime, it's available 24/7 on your secure website.

Live Events. Attract attention and traffic to your trade show booth with a company or product promotional video playing on a big screen monitor. Corporate Meetings or seminars, we video tape the event for multiple uses later.

Advertising. We produce commercials that cut through the clutter. We work with you to create professional advertising pieces from 15 seconds to full 30 minutes infomercials. We also produce short welcoming messages or product overviews that are available for viewing on your website.

Sales Presentations. We can create video that can be integrated into PowerPoint presentations, CD's or DVD's and even placed on your website that can raise the bar and electrify the crowd.

Non Profits. We have worked with a variety of charities to produce low budget emotional appeal videos that are designed to enlist volunteers, solicit donations and challenge the viewer to get involved.

Public Relations Video. If you need to promote a campaign, convey a concept, build a brand, or media train a client we have your solution. We have produced Video News Releases and have experience training management how to speak to media.

We produce videos that support your need and we look forward to helping you with your next video project.

Wednesday, September 1, 2010

The Typical Production Process

Today is it possible to shoot a high quality video at nearly half the price you would pay just 10 years ago. This allows clients to get more bang for their buck! While each video production is significantly different, the following guidelines are the basic production steps in creating a successful project with The Video Editor. Call us concerning your particular project; we will set up a meeting and carefully construct a solution that fits your exact needs and expectations. Until then, take a look at the typical production steps of the video creating process.

1. Client consultation, we discuss intended audience and how to best convey the message points. You or we will begin writing the script.

2. Pre-production planning. This is one of the most important steps in the production process. The shooting schedule is planned; we discuss how the shoot day will happen and when. This pre-planning is where potential pitfalls are averted. Proper planning is were we save customers times and money.

3. Production day-we efficiently shoot all the elements of the production.

4. Post production begins. First we edit a rough cut of the production to show the client how the video is coming together. After approval is given we proceed to the final edit where we polish the project up with the addition of music, titles and other special effects if necessary.

5. We deliver you the final product in the format of your choice. DVD, CD, Web, videotapes or other formats, you name it! Typical completion cycle takes from 14-30 days.

Contact The Video Editor today to get started on your next video project.