Wednesday, December 22, 2010

More Video Watching on Smart Phones

Mobile Video Usage Stats

Mobile Video

The amount of video watched on mobile devices has exploded over the last 12 months and will continue to grow throughout 2011. Based on that prediction, we analyzed our traffic to determine which devices visitors were using to watch video on MeFeedia. Source Mefeedia.

The Video Editor is not only shooting corporate videos to be distributed via the web, DVDs but now more often for smartphones. Businesses are realizing a training video available for download can be watched by staff all over the world in a short period of time. The training cycle is cut sharply with the use of mobile video. Sales people can carry the latest sales video on their ipad or iphone and played for clients anytime.

Wednesday, December 15, 2010

What’s Your Intention With Branded Video?

When it comes to developing a branded video, to anchor and support your company’s marketing and branding campaigns, the question of what is the intention of the video will inevitably pop up. The easiest way to answer that question is by first being clear on the intention of your marketing and branding campaigns. For a basic understanding and a frame of reference for your video’s intention here are 5 essential intentions for all campaigns.

1. Attract profitable customers

2. Secure profitable customers

3. Maintain your customers

4. Up-sell existing customers

5. Generate referrals

Whatever your primary intention is - one thing is clear - video is a tremendously valuable communication vehicle. Video can play a pivotal role in getting your brand and solution to become Emotionally Relevant to your customers. In short, video can shorten your sales cycle and significantly improve relations between your company and your target audience.

The Video Editor President Steve Kosch presents a talk called Web 3.0 Marketing How to use video to increase revenue and influence on the web. Invite Mr. Kosch to speak to your group.
This link will take you to more information including a .pdf overview of the talk.