Tuesday, May 25, 2010
Video Shoots
May has been very busy for us as we have had several video shoots each week and then its edits. But we are most humbled for staying busy-considering the alternative. A professional speaker at a financial seminar, a fund raiser for Leukemia society, 5 medical shoots and more.
Sales record!
The Video Editor sold 500 VHS to DVD transfers in one day 5/17/10. Even an order coming in from Washington, D.C. Thank you for the overwhelming response.
New Website Whoya!
www.thevideoeditor.com new website is up and running. It was designed to respond quicker to our clients and their needs for information. Give it a look and test drive it. Please let us know your comments.
Thursday, April 1, 2010
New Website Coming Soon!
We have been working on upgrading our website over the past few months, and we are very excited to release it! Currently, we are working on some small videos to implement into our site. This will also allow visitors to create a bond with our staff whom will be featured in these clips. We have also changed our presentation in order to keep up with the viral population of social networks that has revolutionized capital America. Keep an eye out for updates and a new web site!
Friday, March 19, 2010
Tips to Producing Corporate Videos
When planning for a corporate video there are a number of questions to ask yourself before you start the script writing.
1) Who is the intended audience? What do they look like, male, female, age, education etc. How will they receive a video? Perhaps a brochure or a one on one is a better training tool. If you are still convinced that a video is the best way to proceed then ask yourself the next question.
2) What does your audience need to know? People will always ask the question what’s in it for me? So if your audience senses that watching a video and learning from it are important to their job, career, or livelihood; they are vested and will listen and watch intensively. Remember, it is not what you want to say or show in the video but it is really all about the viewer.
3) What format for the video is best for my audience? The format can be constructed in many ways. Interview style, news format, a tour, an overview of reinforcing bullet points and recaps. What is popular these days on the internet is realistic, almost clandestine amateur looking video. Most advertising gurus know this and have actually produced some highly effective amateur looking video; made to look natural like some regular guy shot it, but of course the power of Madison Ave. is behind them.
Once you have answered the above questions and understand the planning phase of a corporate video, the next step involves the scripting phase
4) Now you can move to the scripting phase. I always suggest to my customers to jot down concepts on a blank sheet of paper [Here is an idea for educating bank tellers how to count money: take a piece of paper and draw a line down the middle of it on the right side is where the script or the ideas are written down; on the opposite side is where you would write down what you want to show when those words are being said: a video shot showing teller in front of client counting money.] It is best to quickly write down your ideas, the actual words of the script can come later. Try to get others to contribute ideas and concepts that should be covered in the video.
5) Prioritize those thoughts. simply number in order, then begin the scripting phase. You can do this yourself or you can hire a professional who does this all the time. The difference in the script will be amazing, and could be the difference if the video is effective or not. An option our company suggests is that the client writes the script and then let our wordsmiths clean it up and add the polish needed.
6) Remember every script (video) must have an objective. What do you want to accomplish? In our bank example we want to train tellers the proper way to count money. How will we be able to tell if the video is effective?
Follow these guidelines and you will have the bases of a great video.
Steve Kosch, President The Video Editor, Inc. Newport Beach
1) Who is the intended audience? What do they look like, male, female, age, education etc. How will they receive a video? Perhaps a brochure or a one on one is a better training tool. If you are still convinced that a video is the best way to proceed then ask yourself the next question.
2) What does your audience need to know? People will always ask the question what’s in it for me? So if your audience senses that watching a video and learning from it are important to their job, career, or livelihood; they are vested and will listen and watch intensively. Remember, it is not what you want to say or show in the video but it is really all about the viewer.
3) What format for the video is best for my audience? The format can be constructed in many ways. Interview style, news format, a tour, an overview of reinforcing bullet points and recaps. What is popular these days on the internet is realistic, almost clandestine amateur looking video. Most advertising gurus know this and have actually produced some highly effective amateur looking video; made to look natural like some regular guy shot it, but of course the power of Madison Ave. is behind them.
Once you have answered the above questions and understand the planning phase of a corporate video, the next step involves the scripting phase
4) Now you can move to the scripting phase. I always suggest to my customers to jot down concepts on a blank sheet of paper [Here is an idea for educating bank tellers how to count money: take a piece of paper and draw a line down the middle of it on the right side is where the script or the ideas are written down; on the opposite side is where you would write down what you want to show when those words are being said: a video shot showing teller in front of client counting money.] It is best to quickly write down your ideas, the actual words of the script can come later. Try to get others to contribute ideas and concepts that should be covered in the video.
5) Prioritize those thoughts. simply number in order, then begin the scripting phase. You can do this yourself or you can hire a professional who does this all the time. The difference in the script will be amazing, and could be the difference if the video is effective or not. An option our company suggests is that the client writes the script and then let our wordsmiths clean it up and add the polish needed.
6) Remember every script (video) must have an objective. What do you want to accomplish? In our bank example we want to train tellers the proper way to count money. How will we be able to tell if the video is effective?
Follow these guidelines and you will have the bases of a great video.
Steve Kosch, President The Video Editor, Inc. Newport Beach
Tuesday, March 16, 2010
Video Presentations: Communicating Effectively With Clients
Audiovisual presentations are highly persuasive and, therefore, more effective than simple text-based power-points or other ordinary business plans. By incorporating a video presentation within a business proposal, audiences will more actively engage with the material.
Videos help communicate to clients, keeping them engaged with what they are watching and overwhelming the senses with audio and visual components. The substance of a proposal appears more interesting, and has the potential to entertain as well. Overall, this increases viewer pleasure and can ultimately make or break a business deal.
Video is invaluable because it allows the client to associate the pitched product, and overall proposal, with a professional presentation. Ideas can be clearly explained and demonstrated to clients using a media-rich format that increases spectator attention. These videos introduce product information, and serve a dual-purpose as training tutorials.
An increasing number of businesses and corporations are beginning to implement audiovisual presentations in hopes of generating sales. A professional video will receive a better response from target audiences, making it a beneficial component for business proposals.-Reader Post
Here is an example video done by The Video Editor staff, shot and edited completely from scratch using a script developed by our team in collaboration with the client.
Videos help communicate to clients, keeping them engaged with what they are watching and overwhelming the senses with audio and visual components. The substance of a proposal appears more interesting, and has the potential to entertain as well. Overall, this increases viewer pleasure and can ultimately make or break a business deal.
Video is invaluable because it allows the client to associate the pitched product, and overall proposal, with a professional presentation. Ideas can be clearly explained and demonstrated to clients using a media-rich format that increases spectator attention. These videos introduce product information, and serve a dual-purpose as training tutorials.
An increasing number of businesses and corporations are beginning to implement audiovisual presentations in hopes of generating sales. A professional video will receive a better response from target audiences, making it a beneficial component for business proposals.-Reader Post
Here is an example video done by The Video Editor staff, shot and edited completely from scratch using a script developed by our team in collaboration with the client.
Thursday, March 4, 2010
For Immediate Release
FOR IMMEDIATE RELEASE: March 2, 2010
The Video Editor has been awarded a contract with the City of La Habra to digitize public works inspection videos
NEWPORT BEACH, CA, March 2, 2010 – The city of La Habra has contracted with The Video Editor, Newport Beach to transfer public works inspection videos to DVD. The project itself encompasses over 500 VHS tapes recorded over the years.
The city of La Habra is looking to more conveniently catalog and store these vital inspections. The Video Editor’s solution was to digitize all the video tapes for easy storage and accessibility. The three month project will conclude in June 2010.
Mr. Steve Kosch (President of the Video Editor) states “Companies and municipalities are looking for solutions for storage accessibility and bring them into the digital age. Digital video files and DVDs are currently the preferred storage method.”
The Video Editor was founded in 1993 specializing in corporate video production and DVD transfers. The Video Editor produces award winning corporate videos, video tape transfers to DVD, cassette conversions to CD, movie transfers to DVD and much more.
Contact:
Steve Kosch
The Video Editor
1220 Bison Ave Suite A-6
(949) 720-2080
www.thevideoeditor.com
info@thevideoeditor.com
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Thursday, February 25, 2010
Social Media Taking Over
Social Media has taken over as the #1 activity on the Web! Years to reach 50 million users: Radio (38 Years), TV (13 Years), Internet (4 Years), IPod (3 Years)...Facebook added 100 million users in less than nine months!
Saturday, February 20, 2010
The Video Editor Facebook Promo
Hey guys, this month ONLY! we are offering free video transfers ($19.98 value) to each fan we have on Facebook who invites and generates 10 new Facebook fans for The Video Editor's page. After you have invited 10 friends, send us a message or e-mail with the 10 names and we will confirm and give you your transfer!
http://www.facebook.com/pages/Newport-Beach-CA/The-Video-Editor/292889968775?ref=ts
http://www.facebook.com/pages/Newport-Beach-CA/The-Video-Editor/292889968775?ref=ts
Tuesday, February 16, 2010
Example video
Here is an example video for a medical systems manufacturer in order to promote business and career opportunities which we made for this particular client. Videos like this can be customized to fit your business or personal needs.
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