Wednesday, December 15, 2010

What’s Your Intention With Branded Video?


When it comes to developing a branded video, to anchor and support your company’s marketing and branding campaigns, the question of what is the intention of the video will inevitably pop up. The easiest way to answer that question is by first being clear on the intention of your marketing and branding campaigns. For a basic understanding and a frame of reference for your video’s intention here are 5 essential intentions for all campaigns.

1. Attract profitable customers

2. Secure profitable customers

3. Maintain your customers

4. Up-sell existing customers

5. Generate referrals

Whatever your primary intention is - one thing is clear - video is a tremendously valuable communication vehicle. Video can play a pivotal role in getting your brand and solution to become Emotionally Relevant to your customers. In short, video can shorten your sales cycle and significantly improve relations between your company and your target audience.

The Video Editor President Steve Kosch presents a talk called Web 3.0 Marketing How to use video to increase revenue and influence on the web. Invite Mr. Kosch to speak to your group.
This link will take you to more information including a .pdf overview of the talk.

http://www.thevideoeditor.com/web-3-0-marketing.html

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